How effective are you in your Pinterest marketing? Test out these tips regularly and you’re sure to see a vast improvement in your influence. Organize your boards. – A disorganized board disorients customers away from where you want them clicking. Make your product pins easy to locate and enticing enough to pin. Host a contest. – In order to gain for your business, you have to give. Hosting a contest is an excellent way to get users to pin your products, especially if you require them to re-pin a post in order to win! Add the Pinterest “Pin It” overlay button to your website. –Read More →

According to the SBA, one of the top reason small businesses fail is due to poor accounting, which boils down to one thing – not looking at the numbers. Do you have a system and process in place to monitor your bottom line? If not, how will you know when you’ve achieved your financial goals? How will you know which marketing strategies and actions are paying off and which ones are not? The numbers tell all! You may be thinking all I need to grow my bottom line is to get more clients. More clients alone will not solve the profitability problem. Tracking and monitoringRead More →

This is a newspaper written about me from the Commercial Appeal DeSoto on August 28, 2011 that is no longer listed in their archives. This is for informational purposes only. A Lakeland, Tenn., woman who’d had her share of hard knocks in life is getting a boost in the form of a professional business makeover, with a big assist from a DeSoto County group. “It’s crazy — I wasn’t expecting all this,” Lois Riley Durham said. “I’m so grateful.” She was getting a hair and makeup lesson at Belle Ross Spa and Salon in Southaven from BeautiControl representative Michael Ann Dillinger of Hernando. Durham, 27,Read More →